The Ad by P&G "The Look" has good intentions and hits prejudices and racial stereotypes head-on or at least more direct than I've seen with other major corporations.
You might have also seen the butt-hurt white supremacist video compilations on YouTube, sorted by year, with their disdain for "race mixing" and interracial relationships. This article isn't about that. I'm specifically talking about the depiction of black men in advertisements and many cases, completely erasing us from existence.
Again, this is NOT about being against interracial relationships. I'm specifically referencing the lack of representation and erasure of regular everyday Black men from print and television advertisements.
“But all our phrasing — race relations, racial chasm, racial justice, racial profiling, white privilege, even white supremacy — serves to obscure that racism is a visceral experience, that it dislodges brains, blocks airways, rips muscle, extracts organs, cracks bones, breaks teeth. You must never look away from this. You must always remember that the sociology, the history, the economics, the graphs, the charts, the regressions all land, with great violence, upon the body.”
White-Washed Revisionist History and Propaganda in Advertisement:
Examples of commercial advertisements where Black men has been erased or replaced by a white man:
- Expedia - White dad Black mom - https://youtu.be/1RmpEHj0vS4
- AngelSoft - White Dad Mixed Daughter - https://youtu.be/YwTzQIUow5k
- Geico - White Husband Black Wife - https://youtu.be/W4mRFIHPBWE
- IKEA - White Man Black Woman - https://youtu.be/52FVcN-yKzo
- Old Navy - White Man Black Woman - https://youtu.be/yoT1rsJjxZc
- Clear Blue - White Man Black Woman - https://youtu.be/q_dsLVqExW4
- Hello Fresh - White Man Black Woman - https://youtu.be/TnkFmM_IuZs
Rolo's - Black Man Rolling Down Hill
Boost Mobile - Wrestling Commercial
Mercury Insurance - Smarter Way Moat